Precisely Simply Exactly Just How Can Easily Quickly Business Intelligence In Addition To Business Analytics Maintain Option Producing – With more health consumers turning to CBD products, manufacturers are asking an important question: What do customers want?
SpectrumLeaf spent a lot of time thinking about this and came to a conclusion that defines their products: Accuracy, simplicity and intelligence.
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Their new Elevar Leafs product allows CBD users to take the right dose quickly and efficiently without any cumbersome packaging, anywhere, anytime.
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Their proprietary technology involves introducing a precise and carefully measured amount of water-soluble CBD onto a thin film no larger than a postage stamp.
The consumer simply places the tab in their mouth and waits for it to dissolve, a quick and easy way to take a 25mg dose of compound.
CEO Felix Sundström – who lives in Stockholm, Sweden – told Cannabis Health why the customer perspective dominates how the new Elevar Leafs product works.
He said: “From a consumer point of view, we want to give people a simple and easy product.
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“We try and avoid repeating what everyone else in the sector is doing and think of better ways to deliver CBD. We believe the nature of the project is very important and it will only get more important.”
Elevar Leafs come in three flavors – fresh mint, mint berry and lavender – and retail for under £11 for five doses.
The discreet, carefully designed packaging can easily be mistaken for a business card, perfect for people who use CBD but don’t necessarily shout about it.
Based in Poland and with production in Las Vegas and California, SpectrumLeaf is already sold to 16 different European markets including the UK.
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The company which was launched two and a half years ago and sells a variety of products in 1,000 different stores across the continent, the company has already started to spread in the UK market.
Felix said: “With our product, the consumer knows exactly how much they are taking every time they use it.
“We have three flavors and they are all good – my favorite is lavender – and they are very discreet, they fit in any pocket or bag and it is easy to share with others.
“There is a dearth of CBD products out there that prioritize balance and sensitivity and we believe there is a gap in the market in this regard.
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Making sure you’re taking the right dose is a key concern for CBD consumers looking to monitor the effects of the product on them.
Each 25 microgram sample is individually packaged to allow for a thorough quality control process that is carried out before the products hit the shelves.
This delivery system also ensures users know exactly what they are getting and can change the amount as needed.
The company recommends between 25 and 50mg per day but ultimately it is the customer who is in control.
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Felix said: “The dosage system is very important because most people who use CBD take it for a specific reason and they want to be able to work out for themselves what is the right daily routine for them.
“When you look at other products like tinctures and oils, it’s very difficult to make sure you’re taking the same amount every time and it’s easy to over or under.
“You can take more than one tab if necessary and I even know some people cut the tab in half if they want a smaller one.
“This product gives you the confidence that you take the right amount of product every time and you can easily take it with you if you need to go or take your amount at the wrong time.
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“That’s exactly why I use it myself – I think having that control over how much CBD you consume is important for everyone.”
The company provides detailed test results on its website to further confirm customer confidence on each product.
And unlike other CBD products, Elevar Leafs have a long shelf life as well. You can keep them in a drawer for up to a year and they will still be usable.
Products paid for securely on the company’s website can be shipped remotely and usually arrive within one to four business days.
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Repeat customers can sign up for a loyalty program and build up points for secure discounts.
Felix said: “Perceptions are definitely changing around CBD, awareness of the benefits for consumers and use is increasing every day.”
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