Methods Towards Change Business Intelligence Logo Design Style In Obiee 12c – Ready to delve into the future of design? From counter-branding to vibrant minimalism, here are the best graphic design trends for 2023.
Graphic design shapes the visual world around us, affecting everything from fashion and interior design to social media and marketing. However, design trends, styles and techniques are constantly changing as the graphic design industry evolves. So, with the new year almost upon us, which graphic design trends will dominate design in 2023?
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As we settle into a post-pandemic world, designers are looking to the future with optimism and are taking a more innovative approach to digital design. We predict that the graphic design trends of 2023 will showcase creativity, futurism and fearlessness. There will be an increased focus on simple, stripped back design, highlighting humanism, authenticity and personality.
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Although ‘anti-branding’ may sound counter-intuitive, many brands are embracing this trend to demonstrate authenticity and relevance. Minimal, aspirational, future-focused counter-branding is closely linked to the “new eco” trend expected to dominate branding in 2023.
The anti-branding trend often includes monochromatic packaging, barely there branding, and minimalist messaging; it’s a stripped back piece featuring everything from neutral embossed logos to imprecise handwriting and typography. Designers use counter-branding to give designs a human expression.
“I’ve seen more and more brands decide to base their identity on simple design and imprecise handwritten typography,” says Ruby Rimmer, founder of The Brand Kit. “In some cases, brands forget any recognizable branding at all! This ‘anti-branding’ trend suggests a simple, unassuming company whose products are crafted by human hands and driven by real passion.”
Although extremely simple, this design style can have a significant impact. In the case of brand identities such as BARISTA and KMR DAMEYL, the plain black text and clean white background immediately conveys the information users need – without any distracting design, it thrives.
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Although tech giants such as Google and Spotify and fashion houses such as Burberry and YSL have simplified their logos with san serif fonts in recent years, brand designers and digital artists have been experimenting with typography at the same time.
“If you’re bored of Helvetica, no need to worry,” says Janine, professional graphic designer and creator of Janine Designs Daily. “Experimental typography is about pushing the boundaries of traditional typography and exploring new ways of creating text-based designs. As technology advances rapidly, graphic designers will use increasingly experimental techniques to create unique and eye-catching designs that stand out. Experimental typography is worth exploring if you’re looking for something new and exciting to try in your graphic design work.”
Take these striking prints by Barcelona-based designer Andrea Robescu, for example. From her aptly named collection, ‘Words Matter,’ every phrase in Andreea’s work is full of color and creates a striking silhouette.
“This year, I’ve noticed typography along with grungey illustrations, collage, and textures,” says Ruby. “This fresh approach allows designers to add a distinctive, curious flair without overpowering the visual experience.”
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To get creative with typography, try this collage-inspired typeface, Retroma Vibes. This font features newspaper-style cutouts and old-school typewriter text to create a chaotic effect. Switch between upper and lower case, and sans serif and condensed serif, for an instantly memorable mix-and-match look. To learn more about what’s trending in typography, check out these top font trends.
The noughties continue to influence the latest design trends, and many graphic designers, artists and illustrators are taking the Y2K Aesthetic to the next level. As a result, micro trends – such as grunge, pastel and bubblegum colors, cyber-inspired images, 3D shapes, and metallic textures – are popping up everywhere.
“As the fashion trends of the early 2000s came back, so did the design trends of Y2K. I believe that Y2K will only continue to evolve in 2023, including more grungey elements, bright colors, grid backgrounds, icy blue tones, and three-dimensional shapes,” says Ruby.
Trailblazer Zine – an independent print magazine – takes a trip down memory lane in its Y2K inspired issue. The design features a collage of teenage movie heroines, handwritten lists, and a kaleidoscope of turn-of-the-century technology – from Discmans to glittering diamante-studded phones.
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Pinterest even recently launched Shuffles – an app that focuses on cut-out digital collages – proving that nostalgia is still at home in today’s fast-paced, futuristic world.
“Nostalgia’s design helps brands stand out among the more futuristic, high-tech brands that are constantly emerging,” says Janine. “This graphic design style is perfect for brands that want to convey a modern sensibility without losing sight of their history.
In an increasingly busy and chaotic world, nostalgia provides a much-needed breath of fresh air. It is also very versatile, working well across various digital and print media. This graphic design trend is unlikely to go out of style anytime soon.”
If you’ve got the millennium bug, check out this Sweet Y2K Instagram Set to bring some noughties-era sassiness to your social media feed.
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Gradients are versatile, visually pleasing, and an easy and effective way to add color and texture to any design. Although they have been popular for some time, designers have been turning up the heat with more experimental executions.
“Gradients have come a long way in terms of what’s possible,” says Sean Feehan, UX Designer. “This has led to exploration and exciting developments with irregular and multi-coloured combinations among the creative community.”
This experiment has led to some very strange and irregular combinations, such as this brochure for London ANTI-FASHION WEEK, which features a dark pink splodge in the form of spray paint.
Multicolored combinations are also having a moment, as seen in these sunrise-meets-sunset shades from Maison Gersaint. Throwing uniformity out the window, they seem to start in one corner and slowly spread.
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If you’re looking to incorporate the gradient trend into your professional and personal work, these 30 Instagram templates are a great place to start. The templates make it super easy to combine shades, overlay shapes, and add modern fonts to make a statement.
Although living minimalism is particularly popular in product packaging throughout 2022, the trend is now entering other areas of design. The vibrant minimalism trend pairs simple design elements with bright, bold colours, balancing restraint and playfulness.
“Vibrant minimalism brings a playful energy to a project without compromising clean design,” explains Senior Designer Keiron Lewis. “This trend juxtaposes minimalist with maximalism, allowing designs to retain sophistication while having a unique point of difference.”
These hot pink and mustard yellow business cards from Surgente Estudio and Cul-de-sac Creative are a perfect example of this trend, making a statement while retaining a sense of sophistication. The balance of ‘low-key’ and ‘loud-and-proud’ makes the designs at the same time chic and impressive.
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Otherwise, this bright blue line drawing on a white background from PLOUF is a simple sketch that oozes vibrant energy through clever use of color. Inject vibrancy and sophistication into your designs with this minimalist business card template.
Artificial intelligence tools have made their way into many industries over the past decade, from healthcare to entertainment, and have also begun to impact the world of design. Text-to-image AI generators can now produce mind-blowing images and works of art using algorithms and datasets. And, in doing so, they speed up workflows and open up endless opportunities.
Many design agencies have started using AI-powered platforms to produce brand work and marketing campaigns. So how can you use this cutting edge technology to fuel your creativity? Put a prompt into an AI tool – like DALL-E, Midjourney, or Stable Diffusion – and see what it creates. A few keywords can produce an image that you can download, share, or manipulate further. Although results vary dramatically, it’s fascinating to see what AI can do.
Some have raised fears about the software replacing the skills of real designers. However, in the right hands, AI could evolve in a way that helps the design community rather than hurts it.
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“The explosion of AI in design is equal parts amazing and terrifying,” said Scott Wrightson, Art Director of Smack Bang. “We’re already seeing huge agencies like & Walsh playing with the DALL-E 2 platform to produce beautiful AI images for brand work, while Heinz used the same software for their recent ‘AI Ketchup’ campaign. There are, however, red flags – the latest being the decision to lift a ban on editing real faces, paving the way for highly problematic content.
Overall, we will see a rapid evolution of AI visuals in 2023. Brands will try to turn AI into campaigns and projects because it’s the shiny new toy, so get ready to see plenty of trash on your screens! But, the best creative minds will mold AI and harness it to produce work we’ve never seen before, and that’s an exciting prospect.”
The pandemic came with a host of rules and restrictions. But, as we return to normalcy, designers are experimenting with our collective sense of new freedom. This “new freedom” has led to positive artworks, bright, optimistic color palettes, and expanding design horizons.
“Designers are finding a new positive post-pandemic attitude that shows in their work,” says Keiron. “Think optimistic color palettes, experimental type, travel-influenced photography manipulations, creative progression, and individuality.”
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Bringing a ray of warmth to the breakfast table, this abstract artwork from Spanish design studio Requena combines primary colors and organic shapes to present a very sunny tea. In contrast, Pink Pony Creative has used
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